Formula 1 will introduce new graphics for the next round of the 2021 season, the Brazilian Grand Prix which takes place this weekend at the Interlagos circuit, as it attempts to raise awareness regarding the efficiency of the sport’s power units, continuing to push its sustainability drive.
Formula 1’s clear target is to be carbon neutral by 2030 and it is expected that by the start of the next decade there will be 1.8billion cars on the roads.
Taking into consideration the fact that only eight per cent of those are electric vehicles, it is clear other solutions will be needed and Formula 1 is focused on developing a 100 per cent sustainable fuel which would also be available for use outside of the sport around the world.
Until that time comes, however, Formula 1 must raise its profile in terms of how it is tackling the sustainability issue and one such area that isn’t currently highlighted is the efficiency of the current crop of power units. The V6 turbo-hybrids achieve 52 per cent thermal efficiency, the most efficient anywhere on the planet, with no light vehicle achieving 40 per cent.
With awareness needed, Formula 1 will roll out new branding around the TV interview pen, throughout the paddock, in the pitlane and through TV graphics, ensuring the efficiency of the turbo-hybrids is pushed to each and every consumer of the sport.
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