With fifteen out of the last sixteen Formula 1 races won by Red Bull, some viewers have complained about the monotony of the sport. Certainly, there is significant work behind this success that must be acknowledged, but it must be admitted that sometimes the thrill of not knowing who will be the first to cross the finish line is missing. Even the drivers themselves often make jokes about the gap Max Verstappen has to the second-placed driver or the time it will take him to catch up and overtake them.
Former Scuderia Ferrari team principal Stefano Domenicali, currently the chief executive officer of Formula 1, has repeatedly stated in interviews that a constructor’s dominance is not ruining the sport, as evident from the consistently packed grandstands at various circuits. However, there is data that might not please the Italian manager. Global motorsport publishing brand Autosport has shown that from last year to the present day, the number of social media mentions has dropped precipitously, from 6.14 million to 1.83. Similarly, the number of people reached has decreased from 61.73 million in 2022 to 22.16 million. Additionally, Formula 1’s social media accounts have “only” gained 489.7 million followers from January to now, compared to the 911 million from the previous Formula 1 season.
It should be noted, though, that the decline is not solely attributable to Red Bull. Last year’s championship, in fact, was living off the momentum from the thrilling battle between Lewis Hamilton and Max Verstappen a few months prior, which had significantly boosted viewership. The new regulations and the duels between Charles Leclerc and Max Verstappen in the early GPs did recapture the attention of many. However, when it became apparent that the Milton Keynes constructors would leave little for their competitors, the interest declined.
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