Former CEO Bernie Ecclestone’s 40-year stint at the helm of Formula One came to an end on Monday night, and recently-appointed Formula 1 chairman Chase Carey is already at work to implement a systematical process that should help the sport grow to its full potential. Liberty Media officially announced that Carey would be joined by ex-ESPN marketing chief Sean Bratches and former Ferrari technical director Ross Brawn, which will form a triumvirate in order to successfully run F1:
“Both Sean and Ross will have very important roles in developing the sport overall. Ross brings decades-long experience of incredible success in the Formula 1 and from his perspective, what we want to do is make sure we make the sport on the track everything it can and should be; make it as exciting as possible for the fans, as energizing as it can be for its fans. Formula 1 is amazing, it’s got drivers that are iconic stars. It has cars that combine power and technology in a way that truly amazes people and a brand that has fans around the entire world.” – Chase Carey said, as reported by Sky Sports.
Regarding the future of Formula 1 and the plans that Liberty Media intend to carry out, Chase Carey added: “I think the opportunities are huge, but it will be more into making our events bigger, broader and better. I have talked about it as we have 21 races and this is like having 21 Super Bowls. Realistically, we only have one race in each country and we should make these races week long extravaganzas with entertainment and music, events that capture the whole city, not just events which take place on the tracks. And that is an opportunity for us to, over time, continue to grow that dimension.”
Finally, when asked about the much discussed possibility of Formula One having at least a second Grand Prix in the United States, Carey made it clear this was one of his priorities for the new management: “We didn’t acquire the business pending on the US success, but there’s a real upside in the US market, where we’d really like to add a race in a destination city such as New York, LA, Miami or Las Vegas‚ to states where people will come for a week long event, that has multiple dimensions. Of course, with the race at the centre of the event.”
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